Instant Coffee. Instant Success or Instant Disaster?
You know you are in troubled economic times when THE coffee icon is trying to create instant success. Starbucks is now in the instant coffee business.
Last Thursday, Vivek Varma, Starbucks Senior Vice-President of Public Affairs issued a memo announcing that the Seattle-based coffee giant will introduce an instant coffee to its stores by February 18th.
Varma [...]
