TheCoffeeDrinker.com
You know you are in troubled economic times when THE coffee icon is trying to create instant success. Starbucks is now in the instant coffee business.
Last Thursday, Vivek Varma, Starbucks Senior Vice-President of Public Affairs issued a memo announcing that the Seattle-based coffee giant will introduce an instant coffee to its stores by February 18th.
Varma [...]
I recently read an online review from Consumer Reports taste-testing premium coffee from three fast food restaurants to Starbucks. The contenders were McDonald’s, Burger King, and Dunkin’ Donuts.
Apparently, this was all prompted by the McDonald’s McCafe promise to “wake up and smell your life” with a “richer, bolder” coffee. BK and Dunkin’ had [...]
One of the traits of this economic slow-down is that people are reveling in saving money. This trend is impacting our morning brew as well. No longer is it as fashionable to carry around cups with logos from hip coffeehouses, chains or not. The big boy in this, Seattle-based Starbucks has announced layoffs in response [...]
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